Mass Cosmetics Line
-Amore Pacific at the top of the mass market
-Higher Value-added products
-More functional cosmetics
-Brand depending on customer level
-Beauty-food
value-added chain, shifting towards higher value-added services and more knowledge-based activities. At the same time, the economic and financial integration between Hong Kong and the Mainland has been going from strength to strength, creating abundant business opportunities for a wide range of services. These evolving developments have seen rapid expansion in Hong Kong’s services sector over t
1. Description of company/customer/competitor
A. Company Analysis
Commemorating its 30th anniversary in 2009, E-Land announced the launching of Korea’s first fast fashion brand, SPAO. Short for “Specialty retailer of Private-label Apparel Original,” SPAO is located in the casual clothing line of E-Land’s fashion category.
a. Brand Concept
SPAO’s vision is to become the best SPA
Situation Analysis
1) The analysis of Korean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest
1. About HMC
Hyundai Motor Company is an automobile manufacturer in Korea. The Company markets the Atoz Prime, Getz, Accent, Elantra, Hyundai Coupe, Sonata, Grandeur XG and Centennial passenger cars; the Trajet, Terracan, Tucson, Santa Fe, H-1 and Matrix recreational vehicles, and commercial vehicles, which include trucks, buses, tractors, and specialty vehicles, such as refrigerated vans, r
(i). The head of management and finance
Our company’s name is Rembra. Rembra is a combination of ‘respect’ and ‘embrace’, the two virtues we value above all. We respect each of our clients and intend to serve them with utmost care and attention. Also, Rembra is a multicultural company that has branches in many different countries. We embrace our clients’ interests and favor and custo
The head of management and finance
Respect+Embrace=Rembra
1. Representatives of Rembra
Head of management and finance
Head of the manufacturing department
Head of the sales and marketing department
1 도입
주제 선정 동기
- 최근, 소형차의 판매 점유율이 상승 하고 있는 추세
- 3대 소형차 경쟁 속에서 쉐보레 스파크의 전망이 가장 높게 평가되고 있음
- 쉐보레 스파크의 차별화 마케팅 전략 → 쉐보레 스파크가 소형차로서 경쟁력 가짐
쉐보레 스파크의 전망성 및 경쟁력
2000cc 미만인 소형차
AMOREPACIFIC that 태평양 made is a new brand name for entering to New York market
By the plan of AmorePacific to become global company
'Lolita Lempicka' launched in France, 1997
While the market share of AMOREPACIFIC
is currently increasing around the world,
"Lolita Lempicka“ become representative brand of the world
Lack of understanding
In French cosmetic industry
Ⅰ. Overall Analysis
1. About Estée Lauder Company
1) Company History
Estée Lauder is a retail brand of luxurious cosmetics, skincare and fragrance products, and primarily targeting female consumers of age 30 and up. Sold in more than 120 countries and territories, Estée Lauder has a reputation for technologically advanced, high-performance products.
Since Estée